Manufacturing cars can very a very grueling job for automotive workers, especially for those who do repetitive heavy lifting during their shift. Ford, in their continuing effort to reduce the physical toll on employees during the vehicle assembly process, recently started providing groundbreaking exoskeleton technology for their plant employees. Read the rest of this entry
If you wanted to do drift racing in the past, you had to be skilled enough to operate a hydraulic handbrake. However, with the all-new Ford Performance Drift Stick — which is the world’s first electronically controlled handbrake — you can drift like a professional driver in the high-performance Ford Focus RS. Watch this video of rally car racer Ken Block showing the impressive capabilities of the new Drift Stick. Read the rest of this entry
In an exciting new partnership with the Virginia Tech Transportation Institute, Ford is working on a new technology for autonomous cars to communicate with people. When giving the go-ahead for a pedestrian to cross the street in front of a car, a simple wave or head nod typically suffices, but with self-driving cars, the question of how to communicate this and other driving aspects to people arises. Ford and the Virginia Tech Transportation Institute are attempting to address this dilemma. Read the rest of this entry
Ford’s autonomous vehicle technology has rapidly developed in recent years, and the automaker is putting it to the test with an industry-first collaboration with Domino’s Pizza. For a new consumer research project, the two companies will work together to understand the role that self-driving vehicles can play in pizza delivery. Read the rest of this entry
In the fall of 2017, select Ford models will offer built-in Wi-Fi hotspot capability, making it easy to surf the web and stream music and video while you’re on the road. Watch this video to see the features that the system offers. Read the rest of this entry
The 2017 Ford F-150 is a highly-capable truck, with impressive performance, towing prowess and off-road abilities. The new F-150 is also a very safe truck, especially with features like its state-of-the-art Pre-Collision with Pedestrian Detection System. To see how it works, read more. Read the rest of this entry
Autonomous vehicle technology has rapidly advanced in recent years, and Ford is one of the automotive industry’s leaders on this front. Their aim is to produce a fully autonomous vehicle by 2021 — for ride-sharing and ride-hailing services. Take a look at these videos to see Ford’s progress. Read the rest of this entry