With the legendary F-Series lineup of tough and highly-capable pickup trucks, Ford is the unquestionable truck leader in America. With this in mind, it’s perfectly fitting that Ford collaborated with the HISTORY Channel for “Truck Weekend in America,” which is a six-hour prime-time programming event that highlights Ford’s truck legacy.
Air Times and Schedule of “Truck Weekend in America”
Truck Weekend in America will air on the HISTORY Channel on November 10 and 11, 2018, with six hours of programming of truck stories steeped in history. The series will air from 8:00 – 11:00 pm EST on both days.
“More than a century ago, Ford put America on wheels, and today our trucks are a vital part of the way people work, play, and live. ‘Truck Weekend in America’ is a tribute to the passion of our engineers as well as our customers, and to both the history and the future of the pickup truck.” – Mark LaNeve, Ford Vice President, U.S. marketing, Sales and Service
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Programs for “Truck Weekend in America”
There will be six unique programs for “Truck Weekend in America.” This includes “Truck Night in America,” “Truck Hunters,” “Born Tough: Inside the Ford Factory,” “American Restoration: Truck Edition,” “Trucks Transformed: Custom Culture,” and “Rescue Trucks.” Also, custom vignettes will air on the HISTORY Channel and its digital and social channels.